Samsung to WOW Winter Olympics Mobile Audience

Friday, June 26th, 2009 at 8:49 am , filed under Uncategorized by admin

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Samsung Electronics has introduced its new Vancouver 2010 Olympic Winter Games theme, “Discover Your Every WOW Moment,” and other related games.

Officials at Samsung say that their company is the Worldwide Olympic Partner for Wireless Communications Equipment, and that the company’s new initiative uses a platform, called Wireless Olympic Works (WOW) Public Application, to connect sports crazy fanatics anywhere on this planet via their Samsung mobiles to latest info and live updates.

“The Vancouver 2010 Winter Games will be full of `wow’ moments, from the breathtaking scenery to thrilling moments of triumph in our world-class sport venues,” said John Furlong, Chief Executive Officer for the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games (VANOC).
“Samsung will help share these moments with sports fans around the world, including on handsets for the first time in Olympic history,” said Furlong. “This is in addition to the more than 7,000 individual pieces of telecommunications equipment they’re contributing to the Games. Both are examples of how Samsung’s expertise is contributing to the overall experience and flawless delivery of the 2010 Games.”

Samsung says that the WOW platform is now available for anyone with a Samsung Internet enabled mobile. The offering has been made possible thanks to VANOC and a collaboration agreement between Samsung, Atos Origin, which takes care of Official Results, and Omega, which handles timing and general results.

“The Olympic Games are much more than sports and competition; they are about community, camaraderie and individuals challenging themselves to find inspiration and achieve excellence,” said Gyehyun Kwon, Vice President and Head of Worldwide Sports Marketing for Samsung Electronics. “Likewise, Samsung seeks to use mobile phone technology and our sponsorship to unify people around the world and help them discover their own WOW moments during the Olympic Games.”

Samsung says it also debuted its Samsung Olympic Visual Identity System (SOVIS) and its “Samsung Mobile Explorers” program, and has previewed design concepts and plans for the Olympic Rendezvous @ Samsung (OR@S).

SOVIS combines the Samsung logo and brand attributes with elements that represent the Vancouver 2010 Olympic Winter Games. OR@S debuted during the Sydney 2000 Olympic Games and has become a popular meeting spot, hosting more than 3 million people to date, and ‘Samsung Mobile Explorers’ is a contest where 50 lucky winners will get the latest Samsung mobile phone each to capture their unique WOW moments by sharing their extraordinary Olympic Games stories through text messaging and online posts.

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